Chicago Marathon Runner Slips at Finish Line - I Blame Advertising Industry, alltogether

Seriously. Please watch this video. I can't steal the content (CBS' embedded player) but its required reading this morning...

Also, and I'm only allowed to say this because he seems to have survived his little spill, how the hell did they get the overhead (helicopter) angle of his exit ala golf cart?

[http://cbs2chicago.com/video/?id=27042@wbbm.dayport.com&cid=33]