Vermouth. By itself. In a shot glass.
I'm a subscriber to Good Magazine. I like the endeavor and I like the people I know involved with the publication. And though their endeavor is a noble one, many have found the time to question its longevity and sincerity. Its marketing schemes like the above, which ended up in my inbox on behalf of Good Magazine (though not from them directly) that provoke this kind of criticism.
Do I prefer prefer Scotch or Irish Whiskey? Pfffffffffffft.