In Defense of Lines is a text-to-pickup food service. You can find more about the service here, but basically it goes like this

a.) sign up and choose your meals and restaurants
b.) input credit information
c.) text your daily orders and skip the lines

I'm not entirely sure how this generates enough revenue to support the *team* of marketers on the street, and nor do I believe this is really worth the effort. Somehow (most likely with enough VC assistance) its sustained itself past the frustrations of establishing operations and is, get this: poised for serious growth, with 2007 revenues expected to top $1.8 million.
I'm unconvinced, and unpersuaded. I'm also cynical, but happy to see Michael Baldwin up all checkin' his text messages with a smile, yo.

[related: businessweekonline, gawker, ]


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